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Vivarium Profiles & User Identity

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Overview

reptidex provides a sophisticated dual-profile system that separates individual user identity from vivarium business operations while maintaining seamless integration between both. This approach enables professional breeding operations, cross-vivarium collaboration, and individual recognition within the reptile community.
Core Value Proposition: reptidex profiles combine individual user identity with vivarium business operations, enabling professional branding, reputation management, and collaborative breeding while maintaining clear separation between personal and business representation.

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Dual Profile Architecture

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Vivarium Profiles (Business/Organization)

Primary showcase for breeding operations and animal collections
  • Business Representation: Professional storefront for vivarium operations
  • Animal Showcase: Featured animals, available stock, and breeding achievements
  • Team Collaboration: Display vivarium members and their roles
  • Commercial Integration: Marketplace integration, inquiry management, and sales workflows
  • Custom Branding: Subscription-based customization from basic logos to white-label solutions

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User Profiles (Individual Identity)

Personal identity that links across multiple vivariums
  • Cross-Vivarium Presence: Shows all vivariums user participates in
  • Personal Information: Location, bio, contact preferences, and privacy controls
  • Individual Reputation: Personal karma/community points and transaction history
  • Privacy Controls: Granular control over what personal information is shared

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Interconnected System

  • Vivarium-to-User Flow
  • User-to-Vivarium Flow
Users browsing a vivarium can click on any member’s name to view their personal profile, showing their role, location, bio, and all associated vivariums

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Vivarium Profile Features

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Required Information

Minimum information for all vivarium profiles:
  • Vivarium Name: Unique identifier and business name
  • Location: State/region for shipping and legal purposes
  • Description: Business overview and specialization
  • Associated Members: Team members with their roles and permissions

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Configurable Showcase Sections

Etsy-style customizable profile sections:

Featured Animals

Highlight best breeding stock, recent acquisitions, or prize-winning animals with custom organization

Available Stock

Current marketplace listings with direct integration to sales workflows and inquiry management

Breeding Achievements

Showcase successful breeding projects, genetic accomplishments, and breeding program milestones

Facility & Setup

Photo galleries of breeding facilities, enclosure setups, and operational infrastructure

Services Offered

Breeding consulting, animal boarding, genetic testing, educational services, or custom projects

Testimonials

Customer reviews, community feedback, and breeding partnership endorsements

Collaboration Partners

Display relationships with other vivariums and cross-organization breeding partnerships

Educational Content

Links to community-published care guides, breeding articles, and educational resources

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Business Information Integration

Comprehensive business details for commercial operations:
  • Licensing & Certifications: Business licenses, breeding permits, and professional certifications
  • Shipping Policies: Geographic coverage, methods, and pricing structures
  • Payment Terms: Accepted payment methods, deposit policies, and transaction terms
  • Breeding Specializations: Focus species, genetic projects, and breeding program goals
  • Contact Preferences: Direct contact information or platform-mediated communication options

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Subscription-Based Customization

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Free Tier - Basic Vivarium Profile

$0/month - Foundation profile capabilities:
  • Standard profile layout with required information
  • Basic animal showcase (up to 20 animals)
  • Community access and member display
  • Standard reptidex branding throughout

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Hobbyist - Enhanced Personalization

$4/month - Personal branding begins:
  • Custom Logo Upload: Personal or vivarium branding
  • Cover Photo: Custom header image for visual identity
  • Enhanced Showcase: Organize and feature up to 100 animals
  • Basic Layout Control: Choose section order and visibility
  • Pedigree Embed Widget: Showcase lineage information externally

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Breeder - Professional Customization

$12/month - Commercial-grade branding:
  • Custom Color Schemes: Brand-aligned color palette throughout profile
  • Advanced Layout Control: Drag-and-drop section organization and custom arrangements
  • Professional Media Gallery: Unlimited high-resolution images and videos
  • Custom Section Creation: Create unique showcase sections beyond standard templates
  • Marketplace Integration: Advanced selling tools and inventory management
  • Analytics Dashboard: Visitor tracking, engagement metrics, and business insights

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Professional - White-Label Solutions

$40/month - Complete brand control:
  • Hosted Website: Full white-label website with custom domain
  • Complete Brand Control: Remove all reptidex branding and customize everything
  • API Access: Custom integrations and third-party service connections
  • Multi-Organization Management: Manage multiple vivariums under unified branding
  • Dedicated Support: Priority support for technical and business needs
  • Laboratory Integrations: Direct connections with genetic testing services

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Dual Reputation System

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Transaction-Based Ratings

Post-purchase review system for vivarium and user accountability:
Organizational Reputation:
  • Buyers rate vivariums after successful transactions
  • 5-star rating system for business practices, animal quality, and customer service
  • Visible on vivarium profiles to build trust with potential customers
  • Aggregated ratings show business reliability and professionalism
Personal Transaction History:
  • Users receive ratings as buyers for payment reliability and communication
  • Sellers can reference buyer ratings when considering sales
  • Cross-vivarium rating history follows users between organizations
  • Builds trust for high-value transactions and breeding partnerships

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Keeper Kudos System

Community engagement and contribution tracking:

Individual Keeper Kudos

Personal Community Contribution
  • Earned through helpful forum posts, educational content, and community assistance
  • Displayed on personal profiles as “Keeper Kudos” score
  • Visible when user participates in vivarium activities, adding credibility

Cross-Reference Display

Comprehensive Trust Building
  • Vivarium profiles show business ratings plus owner’s Keeper Kudos
  • Personal profiles show individual Keeper Kudos plus transaction history across all vivariums
  • Potential customers see both business reliability and individual trustworthiness

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Reputation Context Examples

Integrated trust indicators across the platform:
Vivarium View: “Geckistry Vivarium - 4.8/5 stars (23 reviews) - Owned by Sarah (847 Keeper Kudos)”
User View: “Sarah Johnson - 847 Keeper Kudos - Member of Geckistry (Owner), Tikis Geckos (Handler) - 5/5 buyer rating (8 transactions)“

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Privacy & Visibility Controls

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Granular Privacy Management

Maximum control over information sharing:
  • Personal Information
  • Vivarium Information
  • Communication Preferences
User Profile Privacy:
  • Choose what contact information to display publicly
  • Control visibility of location details (state vs. city vs. full address)
  • Personal bio and background information visibility settings
  • Cross-vivarium participation display preferences

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Role-Based Profile Management

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Profile Modification Permissions

Clear authority structure for vivarium representation:

Curator & Herpetologist Only

Profile Management Authority
  • Only Curators and Herpetologists can modify vivarium profiles
  • Ensures consistent branding and professional representation
  • Prevents unauthorized changes to business information
  • Maintains quality control for public-facing content

All Members Displayed

Team Representation
  • All vivarium members appear on profile regardless of role
  • Role titles clearly displayed (Keeper, Handler, Curator, Herpetologist)
  • Individual member profiles accessible through vivarium page
  • Builds trust through team transparency and expertise display

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Member Showcase Integration

  • Expertise Highlighting: Showcase member specializations and experience
  • Role Clarity: Clear indication of each member’s responsibilities and authority
  • Trust Building: Allow potential customers to understand team structure and expertise
  • Cross-Promotion: Members gain visibility through vivarium participation

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Communication & Inquiry Management

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Flexible Contact Systems

Balancing accessibility with privacy protection:

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Direct Contact Option

  • Public Information: Display phone, email, social media as desired
  • Business Hours: Set availability and response time expectations
  • Contact Preferences: Specify preferred communication methods
  • Geographic Considerations: Display relevant shipping and meeting information

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Platform-Mediated Communication

  • Secure Messaging: reptidex-hosted communication system
  • Inquiry Tracking: All communications tracked in sales workflow
  • Team Coordination: Multiple authorized members can manage inquiries
  • Automated Responses: Set up auto-replies for common questions

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Unified Inquiry Management

Comprehensive customer communication tracking:
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Multi-Channel Integration

All inquiries from vivarium profiles, marketplace listings, and community forums flow into unified tracking system
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Team Coordination

Authorized members (Handler+ roles) can view and respond to customer inquiries
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Sales Workflow Integration

Inquiries automatically integrate with breeding inventory, availability, and sales processes
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Customer History

Maintain complete communication history with customers across all interactions

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Social & Community Integration

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Following & Social Features

Community engagement and relationship building:
  • Vivarium Following: Users can follow vivariums for breeding announcements and updates
  • Breeding Announcements: Configurable notifications for new clutches, available animals, and achievements
  • Activity Feeds: Optional sharing of breeding milestones, new acquisitions, and facility updates
  • Community Integration: Seamless connection between profiles and community forum participation

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Cross-Vivarium Collaboration Display

Showcase breeding partnerships and professional relationships:
Pre-formatted Relationship Display:
  • Partner vivarium information with mutual agreement display
  • Collaboration project highlights and shared achievements
  • Cross-breeding program showcases with shared offspring
  • Professional network building within reptile community

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Educational Content Integration

Connecting expertise with community education:
  • Community Publishing: Link to care guides and educational content published through community features
  • Expertise Showcase: Highlight educational contributions and knowledge sharing
  • Professional Authority: Build reputation through educational content and community assistance

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Achievement & Recognition System

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Dual Badge System

Recognition at both individual and vivarium levels:

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Vivarium Achievements

  • Breeding Milestones: First successful breeding, multiple generations, rare morphs produced
  • Business Recognition: High customer satisfaction, sales volume, community contribution
  • Quality Standards: Verified lineages, genetic testing participation, professional certifications
  • Platform Participation: Early adopter, community contributor, feature beta tester

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Individual User Badges

  • Community Contribution: Forum participation, educational content, helping other breeders
  • Platform Milestones: Account age, transaction history, cross-vivarium collaboration
  • Expertise Recognition: Species specialization, genetic knowledge, breeding experience
  • Trust Building: Verified transactions, positive feedback, community reputation

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Badge Display Controls

Flexible achievement showcase:
  • Selective Display: Choose which badges to show publicly on profiles
  • Achievement Privacy: Option to earn badges without public display
  • Milestone Celebration: Notification system for badge achievements
  • Credibility Building: Strategic badge display for trust and expertise demonstration

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Technical Implementation

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Profile Architecture

-- Vivarium profiles
CREATE TABLE vivarium_profiles (
    id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
    vivarium_id UUID REFERENCES vivariums(id),
    display_name VARCHAR(255),
    description TEXT,
    business_info JSONB,
    customization_settings JSONB,
    privacy_settings JSONB,
    showcase_sections JSONB,
    contact_preferences JSONB
);

-- User profiles
CREATE TABLE user_profiles (
    id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
    user_id UUID REFERENCES users(id),
    display_name VARCHAR(255),
    bio TEXT,
    location_info JSONB,
    privacy_settings JSONB,
    contact_info JSONB,
    keeper_kudos INTEGER DEFAULT 0
);

-- Reputation tracking
CREATE TABLE reputation_scores (
    id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
    entity_type VARCHAR(20), -- 'user' or 'vivarium'
    entity_id UUID,
    rating_type VARCHAR(20), -- 'transaction' or 'community'
    average_rating DECIMAL(3,2),
    total_ratings INTEGER,
    keeper_kudos INTEGER DEFAULT 0
);

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Customization Engine

  • Template System: Flexible layout templates with subscription-based features
  • Asset Management: Logo, cover photo, and media storage with CDN delivery
  • Brand Consistency: Color scheme application across all profile elements
  • Responsive Design: Mobile-optimized layouts for all customization levels

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Competitive Advantages

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Beyond Basic Breeder Listings

Dual Identity System

Separate personal and business identity while maintaining seamless integration and cross-reference capability

Subscription-Scaled Branding

Progressive customization from basic profiles to full white-label solutions matching business growth

Dual Reputation Tracking

Separate business and personal reputation systems providing comprehensive trust indicators

Cross-Vivarium Integration

Seamless collaboration and relationship display across multiple breeding organizations

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Professional Business Integration

  • Complete Sales Workflow: From profile browsing to inquiry management to transaction completion
  • Team Collaboration: Multi-member vivarium management with role-based permissions
  • Scalable Branding: Growth path from hobbyist to professional operations
  • Community Integration: Seamless connection between business operations and community participation

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Future Enhancements

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Phase 2: Advanced Customization

  • Drag-and-Drop Builder: Visual profile builder with real-time preview
  • Advanced Analytics: Visitor behavior tracking and conversion optimization
  • Integration Marketplace: Third-party service connections and API partnerships

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Phase 3: Business Intelligence

  • Market Analysis: Competitive analysis and pricing optimization tools
  • Customer Insights: Detailed customer behavior and preference analytics
  • Automated Marketing: Targeted campaigns and customer retention tools

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Phase 4: Enterprise Features

  • Multi-Brand Management: Manage multiple business entities under unified control
  • Advanced API Access: Custom integrations and business system connections
  • White-Label Franchise: Platform licensing for breeding associations and registries

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Getting Started

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Building Your Vivarium Profile

  1. Complete Required Information: Set up vivarium name, location, description, and team members
  2. Choose Showcase Sections: Select and organize sections that best represent your operation
  3. Upload Media: Add photos and videos that showcase your animals and facilities
  4. Configure Privacy Settings: Control what information is visible and how customers can contact you
  5. Customize Branding: Use subscription features to enhance your professional appearance

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Personal Profile Optimization

  1. Complete Bio Information: Add location, background, and specialization information
  2. Privacy Configuration: Choose what personal information to share across vivariums
  3. Build Community Karma: Participate in forums and educational content creation
  4. Maintain Transaction History: Build positive ratings through reliable buying and selling

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Best Practices

  • Professional Representation: Maintain consistent, professional communication and appearance
  • Regular Updates: Keep showcases current with latest animals and achievements
  • Community Participation: Build reputation through helpful community contributions
  • Transparent Operations: Use verification and achievement systems to build trust
  • Customer Service Excellence: Respond promptly and professionally to all inquiries
Professional Reptile Business Management: reptidex vivarium profiles provide the foundation for serious breeding operations, combining individual expertise with business professionalism to create trust, showcase quality, and build lasting relationships within the reptile community.