Research-Driven Strategic Foundation
Roadmap Methodology: This roadmap is built on extensive market research including 6 competitor analyses, 5 detailed customer personas, validated pain points from 90+ customer data points, and competitive GTM intelligence.
Core Strategic Insights Driving Roadmap
Genetics-First Opportunity- No competitor leads with AI genetics - first-mover advantage validated
- Manual calculations industry-wide - AI creates 10x efficiency gains
- Professional breeders willing to pay $35-50/month for AI genetics tools
- Highest value segment with clear ROI requirements
- Need: AI genetic calculations, professional presentation tools, lineage verification
- Pain Points: “Genetic calculations take hours and are prone to error”
- Largest segment, price-sensitive but values credibility ($15-20/month)
- Need: Growth-friendly pricing, professional credibility, simplified genetics
- Pain Points: “Pricing models penalize collection growth”
Strategic Launch Goals
Primary Objectives (Genetics-First Positioning)
- Establish AI genetics leadership before competitors adapt
- Capture professional breeder segment with premium positioning
- Build genetics-focused community following proven MorphMarket model
- Create data migration advantage as strongest competitive moat
Success Criteria (Research-Validated)
- 25% conversion rate from freemium to paid (professional breeders)
- 15% conversion rate from freemium to paid (hobbyist breeders)
- $35/month average professional tier revenue per user
- 2-week sales cycle for professional segment (validated timeline)
Current Status
- Initial development has not officially begun.
- Many features overlap with Geckistry, giving us a strong head start.
- Research-Driven Timeline: 3-4 months to genetics-first MVP based on competitive positioning analysis.
Launch Goals
Market Leadership
Establish genetics-first market leadership before competitors adapt to AI opportunityBuild genetics-focused community following proven MorphMarket community-driven model
Customer Acquisition
Capture professional breeder segment with AI-powered genetic calculations and professional toolsCreate migration advantage as strongest competitive moat against existing platforms
MVP Scope (Beta Features)
- Core Platform
- Breeding Features
- Differentiators
User Accounts & Authentication
- Register/login with email & password
- Role support: Hobbyist, Breeder, Collector
- Freemium tier management and upgrade flows
- Individual animal profiles with photos
- Basic husbandry tracking (feeding, shedding, weight)
- Species-specific data fields
- Create reptiles with sire/dam relationships
- Generate simple 3-generation pedigrees
- Text-based fallback for deeper generations
Solo Development Timeline
- Phase 0 — Planning
- Phase 1 — Core Features
- Phase 2 — Beta Preparation
- Phase 3 — Beta Launch
Duration: Weeks 1–2Technical Foundation
- Finalize technical stack (FastAPI backend, React frontend, PostgreSQL DB)
- Define schemas and models for genetics-first architecture
- Align MVP scope with research-validated features
- Finalize AI genetics engine requirements
- Plan data migration workflow from competitor platforms
- Define professional animal card specifications
Go-to-Market Launch Strategy
Pre-Launch Foundation
Community Building (Months 1-2)
- Genetics-focused content marketing in reptile communities
- Strategic announcements in professional breeder forums
- Waitlist signups with genetics-first messaging
- Behind-the-scenes AI development showcases
- Target professional breeders through MorphMarket community
- Partner with influential breeders for beta testing
- Leverage research-validated pain points in messaging
Beta Launch Execution
Targeted Beta Release (Month 3)
- 25-50 professional commercial breeders (primary persona)
- Focus on ball python and gecko breeders (largest segments)
- Comprehensive onboarding with genetics tool training
- Weekly feedback sessions and rapid iteration cycles
- Document AI genetics tool ROI and time savings
- Capture professional animal card usage success stories
- Build case studies around data migration effectiveness
Market Expansion
Post-Beta Growth (Months 4-6)
- Public launch with proven professional breeder testimonials
- Expand to serious hobbyist segment with validated pricing
- Reptile expo presence with live AI genetics demonstrations
- Partnership development with breeding associations
- Content marketing through genetics education library
- Referral program targeting breeder networks
- Integration partnerships with MorphMarket and industry tools
Community & Scale
Long-term Strategy (6+ Months)
- Establish ReptiDex as genetics-first industry standard
- Multi-species expansion following validation success
- International market expansion with localized features
- Advanced AI features based on accumulated genetic data
- Industry conference participation and thought leadership
- Breeding association partnerships and certifications
- Academic collaborations for genetic research validation
Research-Validated Success Metrics
Customer Acquisition
Beta Phase Targets
- 250+ waitlist signups from professional breeder segment
- 25% freemium-to-paid conversion (research-validated rate)
- 50+ active beta users with consistent platform engagement
- 15+ professional breeder testimonials documenting ROI
- Professional breeders: 60% of paid conversions
- Serious hobbyists: 35% of paid conversions
- Average customer acquisition cost under $50
Product-Market Fit
AI Genetics Adoption
- 80%+ of paid users actively using genetic calculations
- 90%+ accuracy rate in AI genetic predictions
- 2-week average time to first professional animal card creation
- 95%+ data migration completion rate from spreadsheets
- Professional animal cards: 75% usage among beta users
- Visual lineage trees: 90% feature adoption rate
- Bulk management tools: 60% usage in operations with 50+ animals
Business Metrics
Revenue Validation
- $35-50/month average professional tier pricing validated
- $15-20/month hobbyist tier price acceptance confirmed
- $10,000+ MRR by end of beta phase (6-month target)
- 15%+ monthly growth in paid subscriber base
- Customer lifetime value exceeds $500
- Payback period under 6 months
- Gross margin above 80% (SaaS standard)
Market Position
Competitive Advantage
- First-mover status in genetics-first platform design
- Community recognition as AI genetics leader
- Partnership pipeline with 5+ breeding associations
- Industry endorsements from professional breeder influencers
- Net Promoter Score (NPS) above 50
- Customer satisfaction rating above 4.5/5
- 90%+ customer retention rate month-over-month
Long-Term Vision
The beta will serve as the foundation for:- Expanding genetic tools and allele-based breeding predictions.
- Integrations with marketplaces like MorphMarket.
- Institutional adoption by clubs and registries.
Research-Validated Development Strategy
Phase 1 — Genetics-First MVP (Months 1–3)- AI Genetic Calculations (No competitor offers this core differentiator)
- Basic genetic probability engine for morphs.
- Simple breeding outcome predictions.
- Visual probability displays and explanations.
- Professional Animal Cards (Market gap - professional presentation)
- Printable animal information cards for expos.
- Digital shareable versions with QR codes.
- Customizable branding and layouts.
- Seamless Data Migration (Strongest competitive moat)
- Excel/CSV import wizard with template recognition.
- Guided data mapping and validation.
- Batch upload capabilities for large collections.
- Visual Lineage Trees (Professional requirement)
- Interactive 3-generation family trees.
- Export to PDF and image formats.
- Genetic trait visualization.
- Community Features
- Genetics education content library.
- Breeder forums and discussion groups.
- Success story sharing and testimonials.
- Growth Features
- Referral program targeting professional breeders.
- Integration APIs for MorphMarket connectivity.
- Advanced breeding analytics and reporting.
- Target Metrics
- 500+ paid subscribers (mix of professional and hobbyist tiers).
- 15% freemium conversion rate overall.
- $25,000 MRR based on validated pricing tiers.
- Professional Ecosystem
- Lineage verification and authentication system.
- Multi-user accounts for breeding operations.
- Advanced breeding project management.
- API ecosystem for third-party integrations.
- Market Expansion
- Multi-species enthusiast segment targeting.
- Traditional breeder gradual conversion programs.
- International market expansion.
- Partnership development with breeding associations.
- Target Metrics
- 2,000+ paid subscribers across all tiers.
- $75,000 MRR with professional tier focus.
- Industry recognition through expo presence and partnerships.
Competitive Positioning & Timing
- Critical Window: Launch genetics-first MVP before competitors adapt to AI opportunity (6–12 month window).
- First-Mover Strategy: Establish AI genetics leadership while market is unaware.
- Market Defense: Build community network effects and switching costs.
Research-Backed Success Metrics
User Acquisition Targets
- Professional Breeders: 250 paid subscribers at $35–50/month.
- Hobbyist Breeders: 750 paid subscribers at $15–20/month.
- Free Tier Users: 2,000+ users (buyer influence and conversion funnel).
Revenue Milestones
- Month 6: $25,000 MRR (validated pricing tiers).
- Month 12: $75,000 MRR (professional tier focus).
- Year 2: $200,000 MRR (market leadership position).
Product-Market Fit Indicators
- AI Feature Usage: 80%+ of paid users actively using genetic calculations.
- Migration Success: 90%+ completion rate for data import.
- Customer Satisfaction: NPS score 50+ (industry benchmark for professional tools).
- Market Position: Industry recognition through expo presence and partnerships.